Design Objective
Lots of our local products are underrated, primarily because of its packaging, and social status. Local products are as well and natural as it is produced, yet are always seen as cheap when compared to foreign brands. To create a distinguishing image for Kalinga Brew Premium Ground Coffee is the sole objective, through a design that showcases the purity and nostalgia of our native goods. Labels should be clear. The orientation will be simple with style, to respond with young professionals. Overall design should complement the rewarding offer of Kalinga Brew— that's worth buying— at its affordability.
Date finished: July 22, 2016
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| Proposed Packaging Design for existing Local Product. Kalinga Brew Premium Ground Coffee.Packaging Design II. 6.5 x 4.25 in. PDP, ADP, & IP. Paper-based. 2016 |
